CORE Nutritionals® Unveils Big League Chew® x HYDRATE® Collection
STATESVILLE, N.C. — CORE Nutritionals® is proud to unveil its new HYDRATE® collection, bringing the legendary taste of Big League Chew® to a premium electrolyte drink mix for the first time.
For nearly 50 years, Big League Chew® has been synonymous with baseball. From Little League dugouts to Major League clubhouses, its unmistakable shredded bubble gum and iconic flavors have become part of America's pastime. Now, through this collaboration, those fan-favorite flavors have been transformed into a premium hydration drink mix designed to support athletes, fitness enthusiasts, and anyone living an active lifestyle.
The new HYDRATE® lineup features five Big League Chew® flavors:
- Grand Slam Grape™
- Swingin' Sour Apple™
- Big Rally Blue Raspberry™
- Punch Out Pink Lemonade™
- Outta Here Original™
Unlike traditional sports drinks loaded with sugar, CORE Nutritionals HYDRATE contains no sugar while delivering legendary taste. Developed to support hydration and performance, each serving contains electrolytes, taurine, coconut water concentrate, and essential minerals to help athletes stay properly hydrated before, during, and after training. With Informed Sport Certification for banned substance testing, HYDRATE delivers hydration that athletes and parents can trust for competition and everyday performance.
“Big League Chew is one of the most iconic brands in sports, and many of us grew up on it,” said Doug Miller, Founder and CEO of CORE Nutritionals®. “We wanted to capture the legendary taste while delivering the premium hydration formula CORE Nutritionals is known for. The result is a product that makes hydration something people can look forward to.”
The HYDRATE® collection marks the first products to emerge from the licensing partnership between CORE Nutritionals and Big League Chew®, pairing one of baseball's most recognizable brands with one of sports nutrition's most trusted names, in a deal facilitated by IMG Licensing.
“CORE Nutritionals has built a reputation for creating premium products without compromise,” said Brian Bailey, CEO of Big League Chew Properties. “We're excited to see our legendary flavors brought to life in an entirely new category, giving people a new way to experience Big League Chew.”
The CORE Nutritionals® x Big League Chew® HYDRATE collection will be available for purchase at corenutritionals.com beginning July 27, 2026, with additional retail and distribution announcements to follow.
About CORE Nutritionals®
Founded in 2004 by natural bodybuilding champion Doug Miller, CORE Nutritionals® is built on a foundation of integrity, innovation, and results. CORE Nutritionals develops advanced sports nutrition products with fully transparent labels, no proprietary blends, and clinically dosed, science-backed ingredients—designed for individuals who are serious about performance, recovery, and achieving their goals.
For more information, visit corenutritionals.com or follow CORE Nutritionals on Instagram, Facebook, TikTok, and LinkedIn.
About Big League Chew®
Since 1980, Big League Chew® has been one of the most recognizable brands in baseball. Created in the bullpen by former Major League pitcher Rob Nelson, the iconic shredded bubble gum has become a favorite among players and fans alike. Today, Big League Chew continues to expand through innovative licensing partnerships that extend the brand into new categories while celebrating the spirit and tradition of America's pastime.
For more information, visit bigleaguechew.com or follow Big League Chew on Facebook, Instagram, LinkedIn, TikTok, and X.
