True Cost of Exellence

Weekly Ramblings 08 September 2016

True Cost of Exellence

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Every day I receive messages from people that read something like this:

"I'm willing to do whatever it takes to succeed! I want this more than you can possibly know and I'm going to make it happen. Failure is unacceptable and losing is not an option."

When I read this, I know this person is likely not going to make it. I bet you're wondering why I would say that. After all, this person is clearly highly motivated to chase their goals and succeed NOW! What's wrong with that?

While many people will read a message like that and see all the positives, I see all the signs of someone who is misidentifying what it really takes to succeed. People often believe that success takes grinding hard work, intense effort, and long hours. Which it most definitely does! However, here are 2 things that are also REQUIRED for excellence that most people won't tell you about:


When I say you need to put in time, I'm not talking about weeks or months. I'm not even talking about a few years. If you really want to be great at what you do, you need to expect nearly a decade or more of consistently and relentlessly working at your craft. This isn't something that can be rushed or skipped. There is no shortcut here. Someone who wants things NOW, will likely lose interest and motivation when they don't get it NOW. If you don't have the patience to wait for your goals, then you won't achieve your goals. It's as simple as that. 


That's not a typo. If you want to ultimately succeed, you must first learn to accept failure. Nobody ever got to the top of their field, their sport, or their profession without failing many times along the way. Failure is a stepping-stone towards success and it drives improvement. I've learned far more from my failures in life than I've learned from my victories. If you view failure as unacceptable, I can guarantee you'll never survive to see success. Who do you think goes further in life, the person that crumbles to pieces and despair every time they lose, or the person that learns from their loss and moves forward as a more educated and experienced person? It's an obvious choice. 

Do you really want to achieve excellence? Well, if you are prepared to endure a decade or more of consistent work and a path littered with failure, then you are truly prepared for success.

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Last modified on 06 September 2016
Cliff Wilson

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Cliff Wilson began weight training his freshman year of college while playing basketball for Valparaiso University. At 6’1 weighing only 156 lbs. and 14% body fat, he was far from the ideal playing weight so he began weight training to gain muscle. During this time Cliff found a passion for weight training, nutrition, and bodybuilding.

Cliff Wilson is now a competitive natural bodybuilder, top bodybuilding author, and one of the leading contest prep coaches in the country. Cliff's methods of training and nutrition which are based on scientific research and proven with experience have allowed him to train top professional bodybuilders around the world. In recent years Cliff's clients have amassed hundreds of class wins, dozens of pro cards, and several professional titles worldwide.

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